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Three dimensional effects applied to images of products in Kim Kardashian’s line creates a high-impact virtual sampling moment.
September 23, 2022
By: Lianna Albrizio
Associate Editor
Unibail-Rodamco-Westfield (URW), the global developer and operator of Westfield shopping centers in the US, teamed up with SKKN by Kim, the skincare range developed by Kim Kardashian, to launch the first 3D digital media campaign on the 100-yard screen in the Oculus at Westfield World Trade Center. “With commuters and shoppers returning to the World Trade Center campus, it’s the perfect time to bring the latest in digital media to the iconic screen in the Oculus with a true icon hersel...
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